Articles on or after 4/16/2024: Sustainable Brands
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'CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game - Sustainable Brands (Apr 17) |
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Apr 17 · The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels.
CATAN Studio’s forthcoming CATAN – New Energies ushers players into a reality more reflective of our modern world with a compelling blend of strategy, sustainability and societal progress. This latest update to the beloved game challenges players to navigate a pivotal crossroads in the island of Catan's history, set in the modern day.
Gone are the days of the island's pre-industrial past: This latest version of Catan demands energy to fuel its growth. CATAN ... Read more ...
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As Droughts Zap South America’s Hydroelectric Energy, What Can Be Done? - Sustainable Brands (Apr 19) |
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Apr 19 · As our climate systems become more erratic, clean sources of energy will become ever more precious; and scaling and diversifying sustainable ways to harness it will be key to our survival.
Climate change is affecting all of us in numerous ways. From the penguins of Antarctica to corporate executives in Tokyo, everyone is feeling the effects of our shifting climate system in one way or another.
Whether we accept it or not, the cumulative effects of human industrial activities are altering the atmosphere in a way that severe droughts and floods are becoming much more common; and this may only be the beginning of what’s to come.
The Amazon rainforest, until recently ... Read more ...
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Events Are Driving Transparency, Awareness with Climate-Labeled Food Menus - Sustainable Brands (Apr 17) |
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Apr 17 · Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.
Event organizers globally are recognizing the need to evolve standard event practices into more sustainable versions. With the many routes trade shows and conferences can use to reduce their environmental footprint, the food and beverages served onsite mustn't be overlooked. With more than a third of all human-caused greenhouse gas emissions linked to the food system, the food and beverage items served to event attendees can significantly impact the event’s carbon footprint. Using climate-impact labels is one way events can persuade attendees to choose more sustainable ... Read more ...
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Free Course Aims to Train Advertisers to Combat Climate Change - Sustainable Brands (Apr 22) |
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Apr 22 · Good-Loop’s Good-Media Academy outlines how climate change impacts the ad industry, and what it can do to mitigate it.
Today, Good-Loop, an ethical ad agency that “exists to make advertising a positive force in the world,” launched its Good-Media Academy - a free course designed to teach agency teams the principles that make up “Good-Media,” and educate participants about the technologies available to mitigate the environmental impact of their campaigns.
Williams - who told Sustainable Brands® (SB) in a recent interview that her previous experience in advertising was the “antithesis of sustainability” - says the idea for Good-Loop, the first B Corp-certified ad-tech ... Read more ...
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Interface Commits to Carbon Negativity, Without Offsets, by 2040 - Sustainable Brands (Apr 23) |
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Apr 23 · The sustainability leader sets out to hit its climate goals through direct carbon reduction and carbon storage - and challenges industry peers to do the same.
Interface, Inc - a global leader in sustainable flooring solutions - has announced a new focus on direct carbon reduction and carbon storage to meet the urgency of the climate crisis. The company is aligning its strategy to meet its climate commitments without the use of carbon offsets.
As we edge dangerously close to triggering several critical climate tipping points, absolute emission reductions become more and more critical to addressing the crisis. Beginning in 2025, Interface says it will repurpose former ... Read more ...
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Is Bipartisan Climate Policy Possible in the US? - Sustainable Brands (Apr 24) |
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Apr 24 · The reality of climate change’s existence is not the debate that voters are interested in anymore: They have experienced it firsthand and care about solutions.
Well into a major global election year - and with climate, environment and energy measures all on the ballot - can climate action ever be bipartisan in the US?
Judging from the ways that legacy politicians and media talk about the climate crisis, it doesn’t seem possible: Climate solutions are pinned as part of the “liberal agenda,” painted as anti-business, and a keystone issue that fuels the cultural and political divide in the US.
But, if you talk to voters, it’s an entirely different story: Gone are the ... Read more ...
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It’s Time to Stop Fanning the Flames of Climate Anxiety - Sustainable Brands (Apr 23) |
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Apr 23 · To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view.
“Global boiling.”
“Two years left to save the world.”
“2023 was the hottest year on record by a long shot.”
Republicans repeal climate projects.
“Climate change costs the global economy $38 trillion a year.”
These are all headlines alarmingly familiar to anyone keeping up with climate news over the last year.
But let me share some highlights you may not have seen:
The Biden administration announced nearly $200 million in ... Read more ...
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Paving the Way for Resilient Transportation Infrastructure - Sustainable Brands (Apr 16) |
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Apr 16 · Repairs and reconstruction are critical for improving the state of our country’s infrastructure. Advancements in elastomers and PCR plastics in asphalt can enhance road integrity, increase roads’ lifespan and pave the way for a circular economy.
Across North America, our roads play a crucial role in our infrastructure, and the state of our roads impacts everyone and everything - from people’s ability to socialize or get where they need in emergencies to a business’s supply chain. Without adequate roads, we cannot reach our destinations safely and efficiently.
Yet, according to the American Society of Civil Engineers, growing wear and tear on our nation's roads has left ... Read more ...
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Science-Based Climate Targets Key to Sustainable Tourism - Sustainable Brands (Apr 22) |
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Apr 22 · Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
British mathematician Lord Kelvin is credited with saying that if you can’t measure it, you can’t improve it. Business management consultant Peter Drucker later offered his additional perspective when he said, “If you can’t measure it, you can’t manage it.”
At a time when industries around the world need to drastically reduce their environmental footprint, these quotable missives offer more than nice soundbites: They clearly explain why definitive measurements are needed ... Read more ...
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