Articles on or after 4/22/2024: |
|
Organizations |
|
Organizations |
| Greenbiz,Grist,Sightline,Sustainable Brands,Green Tech Media |
|
|
Free Course Aims to Train Advertisers to Combat Climate Change - Sustainable Brands  (Apr 22) |
|
Apr 22 · Good-Loop’s Good-Media Academy outlines how climate change impacts the ad industry, and what it can do to mitigate it. Today, Good-Loop, an ethical ad agency that “exists to make advertising a positive force in the world,” launched its Good-Media Academy - a free course designed to teach agency teams the principles that make up “Good-Media,” and educate participants about the technologies available to mitigate the environmental impact of their campaigns. Williams - who told Sustainable Brands® (SB) in a recent interview that her previous experience in advertising was the “antithesis of sustainability” - says the idea for Good-Loop, the first B Corp-certified ad-tech ... Read more ... |
|
|
Salesforce to lobby for new rules on AI’s environmental impact - Greenbiz  (Apr 22) |
|
Apr 22 · Computing uses up to 3 percent of global power consumption and AI could triple that, the company believes. The Salesforce Tower in New York City. Image via Shutterstock/Arnett Murry Salesforce will begin lobbying for new regulations requiring companies to disclose emissions data and efficiency standards for artificial intelligence. The company announced the move Monday as part of its new "Sustainable AI Policy Priorities." It has previously published positions on ethics and equity related to AI, as have other big tech companies including Amazon, Google and Microsoft. Salesforce’s new policy comes amid growing concern over the amount of electricity required to ... | By Heather Clancy Read more ... |
|
|
Science-Based Climate Targets Key to Sustainable Tourism - Sustainable Brands  (Apr 22) |
|
Apr 22 · Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. British mathematician Lord Kelvin is credited with saying that if you can’t measure it, you can’t improve it. Business management consultant Peter Drucker later offered his additional perspective when he said, “If you can’t measure it, you can’t manage it.” At a time when industries around the world need to drastically reduce their environmental footprint, these quotable missives offer more than nice soundbites: They clearly explain why definitive measurements are needed ... Read more ... |
|
|
|