Articles on or after 4/20/2024: Sustainable Brands
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Free Course Aims to Train Advertisers to Combat Climate Change - Sustainable Brands  (Apr 22) |
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Apr 22 · Good-Loop’s Good-Media Academy outlines how climate change impacts the ad industry, and what it can do to mitigate it. Today, Good-Loop, an ethical ad agency that “exists to make advertising a positive force in the world,” launched its Good-Media Academy - a free course designed to teach agency teams the principles that make up “Good-Media,” and educate participants about the technologies available to mitigate the environmental impact of their campaigns. Williams - who told Sustainable Brands® (SB) in a recent interview that her previous experience in advertising was the “antithesis of sustainability” - says the idea for Good-Loop, the first B Corp-certified ad-tech ... Read more ... |
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Interface Commits to Carbon Negativity, Without Offsets, by 2040 - Sustainable Brands  (Apr 23) |
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Apr 23 · The sustainability leader sets out to hit its climate goals through direct carbon reduction and carbon storage - and challenges industry peers to do the same. Interface, Inc - a global leader in sustainable flooring solutions - has announced a new focus on direct carbon reduction and carbon storage to meet the urgency of the climate crisis. The company is aligning its strategy to meet its climate commitments without the use of carbon offsets. As we edge dangerously close to triggering several critical climate tipping points, absolute emission reductions become more and more critical to addressing the crisis. Beginning in 2025, Interface says it will repurpose former ... Read more ... |
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It’s Time to Stop Fanning the Flames of Climate Anxiety - Sustainable Brands  (Apr 23) |
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Apr 23 · To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view. “Global boiling.” “Two years left to save the world.” “2023 was the hottest year on record by a long shot.” Republicans repeal climate projects. “Climate change costs the global economy $38 trillion a year.” These are all headlines alarmingly familiar to anyone keeping up with climate news over the last year. But let me share some highlights you may not have seen: The Biden administration announced nearly $200 million in ... Read more ... |
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Science-Based Climate Targets Key to Sustainable Tourism - Sustainable Brands  (Apr 22) |
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Apr 22 · Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. British mathematician Lord Kelvin is credited with saying that if you can’t measure it, you can’t improve it. Business management consultant Peter Drucker later offered his additional perspective when he said, “If you can’t measure it, you can’t manage it.” At a time when industries around the world need to drastically reduce their environmental footprint, these quotable missives offer more than nice soundbites: They clearly explain why definitive measurements are needed ... Read more ... |
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