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The vehicle was originally billed with a starting price of $39,900 and first production to come in 2021. Musk has stayed effusive on the design but has sought to limit expectations as to the vehicle's commercial potential, saying, "we dug our own grave with Cybertruck" last month. "Cybertruck is one of those special products that comes along only once in a long while," he said. "And special products that come along once in a long while are just incredibly difficult to bring to market, to reach volume, to be prosperous." With more than one million Cybertruck orders, demand is not an issue, Musk said. But making it affordable will be "insanely difficult," said Musk, who expects to reach an output of 250,000 probably some time in 2025. 'Attention-grabber' Though less prominent in several areas outside the United States, pickup trucks occupy a distinct and dominant place on American roads, generating huge sales volumes from consumers who appreciate their image of rugged self-sufficiency